AUCKLAND // NEW ZEALAND
Client: Force – Village SkyCity
IMAX ENTERTAINMENT CENTRE & FOODCOURT
The brief was to produce a quality building to house activities which principally revolve around or feed off entertainment. This building had to be exciting, memorable and exude the notion of entertainment.
The building is incorporated into the entertainment hub known as The Edge. The building footprint fronts onto Aotea Square, Bledisloe Concourse, Queen Street and abuts The Civic Theatre, with which it shares loading facilities. It was built which are enhanced by the new building.
The tall, narrow, aerofoil plan shaped atrium runs in a strong diagonal across the complex and serves as a pedestrian link in lieu of the original streets. . With walls and roof of the same material it appears like an alien object above, plunging into and taking root in the old historic Fergusson and Civic buildings.
Accentuating the difference between the old and new. Most of the activities housed within the complex such as the Force Cinemas, Planet Hollywood and Imax Cinema are inward looking. When the patrons visit the entertainment centre they enter a different world and everything is designed to reinforce this.
In short, to keep them entertained by stimulating the senses as well as offering enough variety that they experience something new each time they visit.