AUCKLAND // NEW ZEALAND
Multiplex complexes offer cinema patrons a wider choice of film, while at the same time reducing overheads and maintenance for the cinema operator.
The integration into malls provides a large audience throughput for the multiplex cinema and generates a critical mass to support the significant capital and revenue investment in concessions and front-of-house activities, including cafes, games and function areas.
Multiplex cinemas are rarely as simple as they look. Behind the sometimes bland facade, issues such as acoustic design, means of escape and the co-ordination of structure and services provide challenges for the architect.